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Targeting Brand Name CutleryProducers continue to launch new lines of brand name cutlery for consumers. The big brands, brand name still leading in spite of the variety of producers making high-end cutlery, are enjoying the effects of years of brand marketing. Major cutlery brands like Anolon and Bartelt have captured nearly 80 percent of the market. One way sellers are trying to increase retail placement is by offering high quality, strong value and unique designs at reasonable price points. One such brand is J.A. Henckels International, devoted to quality for more than 260 years. Henckels knives are manufactured with the unique SCT (Sintermetal Component Technology). With SCT, Henckels knives have sharper edges that stay longer, more regular blade angles, enhanced resistance to rust and pitting, and consistent edges and cutting ability. Henckels twin knives are designed for optimal balance. The no-stain, high carbon steel blades on Henckels cutlery have a FRIODUR® ice-hardened, precision-honed, laser-controlled edge. You can keep your Henckels knives in best condition if you use the beautiful and handy Gripperwood cutting board set from Architec, made of food safe grade beech wood. Emerilware From Wusthof Takes The SpotlightThe Emerilware from Wusthof brand is about quality, performance and customer satisfaction that is second to none. Professional chef Emeril Lagasse makes sure there is a consistency in the quality and performance on anything that has his name. Even without Lagasse, Wusthof has a dedication to quality that has made its cutlery the standard of excellence. Precision forged from a single blank of high carbon no-stain steel, each Wusthof knife is hand crafted using the same high quality process. The Wusthof knife is created in 38 manufacturing steps from forging to tempering, to grinding and polishing – quality all the way.
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